What is A/B testing

What is A/B testing

What is A/B Testing A/B testing or split testing is as it sounds an experiment where you test two different versions of a Landing Page simultaneously. It’s basically nothing more than the application of a scientific method to your online marketing efforts. A/B testing...
Why we should avoid Black Hat SEO

Why we should avoid Black Hat SEO

Black Hat SEO Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. We should know basic terms which should be avoided while doing SEO...
Online Display Advertising

Online Display Advertising

What is Online Advertising? Online Advertising is a way to reach out to our target audience via the medium of ads like banner ads, rich media ads, pop ups and pop unders and media buys. Many of the marketers think of these form of advertisements as the way to do only...
The Concept of Influencer Marketing

The Concept of Influencer Marketing

The Concept : Influencer Marketing Influencer marketing refers to a form of marketing where marketers and brands invest in selected influencers, utilizing their social media outreach and micro-celebrity status of these opinion leaders to promote their services,...
How to make website user friendly and engaging

How to make website user friendly and engaging

How to make website user friendly and engaging There are few questions going in your mind that how we should design an attractive website which can engage users. There are few models and pattern which one should keep in mind while designing the website. The success of...